Bell Automotive Products, Inc.: About Us

Wednesday, July 23, 2008

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Mission, Values and Culture Statement

MISSION:

Become a dominant player in Automotive Accessories with a strong branded position. We are the market leader, or strong number two, in every category in which we compete.

VALUES:

People, People, People - We value outstanding, dedicated people, who make it happen, particularly when they work together as cross-functional teams. Our people think and act with a sense of urgency.

Products - We continually develop new and innovative products that provide value to the consumer and keep us a step ahead of the competition.

Passion - We are passionate about our business. We operate with entrepreneurial spirit and without bureaucracy. We have fun along the way.

Planning, Process and Systems - We set a plan and then develop the process and systems to achieve it in an efficient and effective manner. We will focus on the basics: low cost, responsiveness, quality and accuracy.

CULTURE:
We are inspired by the Company's mission, goals and strategies and the creation of a culture that will achieve them.

Performance Excellence - We are performance oriented, with the purpose of achieving results with a sense of urgency, well within ethical boundaries, balancing the effective use of all resources to that end. We are dedicated to promoting continuous learning and standards of practice that achieve world class results - operationally and personally.

Cross Functional Teams - Critical to our success is the ability to work effectively with others. We promote and foster the exchange of information throughout the Company and maintain an open minded attitude regarding our progress toward our goals. We value healthy controversy, for through this process we all benefit - we gain greater insight, actively problem solve and thus ultimately make sound business decisions. We build strong, collaborative relationships and ownership of key initiatives across all functional areas throughout the company.

Winning Work Environment - We believe in fostering an environment that is professional, enjoyable and is charged with a sense of excitement and purpose. We value fun, flexibility and creativity. We value our individual differences and interact with each other respectfully, honestly and fairly. We are passionate about what we do.