Bell Automotive Heritage
Bell's roots are in automotive. In the late 1940’s in a small garage in Bell, California, Roy Richter began selling auto parts. Richter had a passion for racing, and in 1954, he designed and constructed the most protective auto-racing helmet in the world. Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. Richter's legacy lives on today in Bell's commitment to racing, quality and innovation.
Today, Bell is a world-class brand known by racing enthusiasts as well as countless millions of cyclists and parents who purchase Bell bicycle helmets and accessories for themselves and their children every year. Bell Automotive Products, Inc. pays tribute to our heritage with a superior line of automotive accessories that feature the quality, technology and appearance that made the Bell brand synonymous with unsurpassed performance and safety.
Bell Racing Helmet
- Established 1954
- 500-TX helmet was born
- Significant safety innovation
- #1 on Indy car circuit
Bell Motorcycle Helmet
- Established 1968
- American icon product
- Long-time market leader
Bell Bicycle Helmet
- Established 1975
- Dominant market share
- Expanding to snow and fitness
Bell Automotive Products, Inc.
- Established 2000
- Leader in aftermarket accessories
- Acquired Victor/Monkey Grip, the leader in tire repair, in 2005.
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